The Santander-born entrepreneur has specialized in building and selling homes on Florida’s South Coast.
We spoke with one of the leading figures behind Rocha Brothers, a company founded by two Colombian brothers that has managed to expand beyond borders through innovation and a unique business model. Their goal: channel Latin American investment into the U.S. real estate market, particularly in Florida.
Clients from Across Latin America
“Most of our clients are Colombian,” explains Nelson Rocha, “but we also have investors from Argentina, Mexico, Peru, and even the United States. We started with a small group of investors, and word of mouth allowed us to grow. With our business model, every investor can track and follow their investment step by step.”
He adds that the company offers a complete investment experience — from purchasing the land to developing and selling (or renting) the property. “We’ve built a scalable model that runs between 18 and 36 months. Based on that, we analyze profitability and make adjustments along the way.”
Talking Golf and Business
Golf, as Nelson explains, has become a bridge between business and relationships. “Golf connects us to our roots in Colombia and Bucaramanga — our hometown — which means a lot to us. Through events like the PGA Tour Americas, we’ve met people interested in our work, and that has helped position Rocha Brothers in people’s minds.”
“We’re Colombians working abroad to create opportunities, attract investment to the U.S., and strengthen our networks. Golf is a sport that builds relationships — with clients, companies, and partners. It has introduced us to great people and opportunities.”
The Vision Behind Rocha Brothers
“When we started in real estate here in the U.S., we realized there was a strong opportunity to bring foreign capital to a system that offers transparency and structure. We handle every stage — from lot acquisition and permitting to construction and commercialization.”
Through technology, Rocha Brothers gives investors real-time access to their project updates: “From the moment a lot is purchased, every investor can see what’s happening day by day — construction progress, financial reports, billing — everything. This transparency has been key to breaking old paradigms about traditional investment.”
Florida remains a core part of this vision:
“Florida is a safe place to invest. People feel confident about putting their money here because there’s always a tangible asset backing their investment. That’s what makes our model strong and sustainable.”
